About me
I am a marketing and communications leader with extensive experience working in senior roles across a range of industries such as education, tech and the arts (see my LinkedIn Profile here). In this time I have had the pleasure to work with both large and small brands such at Etsy, RMIT, ACMI, Mindful in May, The National Stroke Foundation, L’Oreal, Jack Daniels, The University of Melbourne, BAR Studio and Beautiful Accommodation. I have also had freelance writing published in niche publications such as WellBeing Magazine, Assemble Papers and The New Daily.
I have extensive experience building personal brands, including my own. I have spoken at the likes of the Melbourne Writers Festival, General Assembly and Interactive Minds Conference.
I have had many career highlights but found my true passion helping creative entrepreneurs whilst working in a senior marketing and communications role for Etsy during their IPO and grassroots expansion into Asia. This gave me the opportunity to help thousands of small businesses in Australia and Asia flourish. I did this in a number of innovative ways but I am particularly proud to have led strategic projects such as the launch of Etsy’s digital influencer marketing portfolio and the Etsy Design Awards - both are now a global initiatives.